Playboy is a porn mag again

Enlarge (credit: Playboy)

Playboy, after declaring nudity “passé” and going PG-13 on its website and magazine in March 2016, has returned to stuffing its pages with full-frontal nakedness. Presumably sales of the porn-free porno mag were floppier than expected.

Hugh Hefner’s flagship publication, which published its first nude centrefold way back in 1953, originally blamed the Internet for its decision to pull out of porn. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture,” said Playboy CEO Scott Flanders in October 2015, when the no-nudes policy was first announced.

When Playboy first banished nudes from its website in 2014 it was apparently accompanied by an explosive uplift in traffic. The company said that the number of users quadrupled from 4 million to 16 million, and that the average age of those users dropped from 47 to “just over 30″—one of the most valuable marketing demographics. Read Full Article at Arstechnica.com