If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks like Facebook, Twitter, Instagram, YouTube, and Pinterest.
The fact is that most small businesses do a poor job executing strategies on social networks.
Paid advertising on those networks simply doesn’t work for most small businesses.
And even when it works, paid advertising is becoming less effective.
In part, that’s because more than 615 million devices have ad blockers.
And people see so many ads every day that they mostly tune them out.
So if you can’t effectively advertise on social networks, what can you do?
Content marketing offers a powerful answer.