As the world of business evolves, the small business only remains small in name. Nowadays, small business that have 20 or 30 employees have to act and behave like medium-sized businesses. The workplace has also evolved whereby employers and employees need to communicate on just about everything. Increasingly, we’re seeing Continue Reading
Online Commerce (eCommerce) is on a tear. Frost & Sullivan reports that annual B2B eCommerce will reach $6.7 trillion by the year 2020. Meanwhile, eMarketer estimates that global retail eCommerce will reach $25 trillion in 2019. With so much to gain, eCommerce businesses can’t afford to lose sales due to Continue Reading
Agencies are at an inflection point. Whether you run a marketing, advertising, design, or another type of creative agency, you already know that it’s tough to operate, grow, and keep high margins in your business. Clients are cutting budgets and demanding more innovation and creativity. And, marketing is rapidly changing Continue Reading
Psychology plays a critical role in marketing and design. After all, design influences consumer behavior. There are powerful psychology principles in play behind successful product design. Similarly, smart designers, marketers, and business owners leverage psychology to create custom company logos that influence purchasing decisions. Even simple lines can be powerful psychologically, Continue Reading
Rebranding isn’t a band-aid and is not a one-size-fits-all solution. Your valuable brand equity takes time to accrue and it shouldn’t be squandered lightly and without good reason. So, why rebrand your company? Rebranding may be the key to getting your business back on track. Rebranding is rarely a sign Continue Reading
When is the last time you didn’t care or want to know if a product or service you liked was recommended by others? Chances are, the answer is never. Humans are social creatures. From the beginning of time, we’ve told and sought out stories about common experiences. We crave social Continue Reading
This talk was given at a local TEDx event, produced independently of the TED Conferences. Trust your struggle ZAIN ASHER was born and raised in London. She graduated from Oxford University where she studied French and Spanish (graduating with a distinction in oral Spanish). In 2006, she earned an MS Continue Reading
What are you passionate about? You’re told these five words hold the key to a successful career and life purpose. What if it’s the wrong question altogether? This talk turns the ubiquitous “find your passion” message on its ear. Terri Trespicio is a branding strategist who helps visionaries, experts, entrepreneurs, Continue Reading
Today’s startup environment is dynamic. It’s impossible to grow your business with purpose and conviction if you don’t make a concerted effort to get ahead of things before they happen. And while you won’t always be successful in predicting what happens next, a proactive approach to startup growth and development Continue Reading
If you’re self-employed or even own a small business with employees of your own, planning for retirement can present serious challenges. That’s because self-employed individuals are subject to complex taxes, don’t have the benefits of automatic employer withholdings, and typically don’t have access to a sponsored 401(k) or pension. How Continue Reading
Both successful and effective communication and positive physician-patient relationships have been associated with favorable patient health outcomes. This alone should be a strong clinical indication that improved patient experiences could lead to better healthcare outcomes overall. If the following suggestions can be made use of and the patient experience is Continue Reading
by Cory Treffiletti, Chief Evangelist and CMO for Voicea Did you know more than 15% of any organization’s time is spent in meetings? 99% of the time this headline is followed by a statement of how much meetings can suck. I am 100% positive this is not how I want Continue Reading
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